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Simple Ways To Avoid Costly Advertising Mistakes - Make More Money With The Following Techniques  Uploading ....If you're not familiar with some of the more typical advertising mistakes, it's difficult to even know if you're making them or not. That's why it's important to familiarize yourself with these mistakes so you can be on the lookout for them. If you study the history of advertising, you'll see that many changes have occurred, but that the basic strategies remain the same. That's why many modern marketers read old advertising books and articles as well as more recent ones. It only makes good business sense to study that material the best you can. You can't learn everything at once, but you can gradually pick up more and more practical wisdom that can help your business immensely.
If you run space ads, try not to think that people want to see you or know who you are. It is possible to believe that people won't care to see your face in an advertisement, so you won't put it there. Remember that all audiences are only concerned about what you can do for them.
Your great looking picture has nothing to do with that goal. You are actually just using up excess space by putting a picture in the ad. It is something you need to do if, publicly, people already know you. If you can write your sales copy, and add your logo, this will definitely help. Whatever you are selling, your copywriting will help you with your business if you simply follow these basic principles to the letter. No, you never want to use the shotgun approach to advertising by thinking more coverage is better. Leave the untargeted marketing and advertising to huge corporations who can afford it. Try to aim at a specific targeted audience for the best use of your advertising budget. Research where those people in your target audience are likely to hang out and then place your ads there. Once you've found some likely places, create ads that suit and test the results you see. Try not to spend all of your budget on this, but test your campaign first and if it works you can scale up to larger efforts later.
There's a risk you could be missing some excellent advertising options by avoiding direct buys. This means searching for other sites where the audience is the same as yours. Then you negotiate advertising directly with the site owner and launch your campaign. Your ad costs will be reasonable and you also gain exposure to people within your target audience. Inform the owner of the site that you will be running a small test campaign first. There are some webmasters who won't be interested in a small campaign, but others will be happy to help out. Learning about direct buys is much easier when you actually go through the process yourself. Don't forget to have tracking measures ready so you can check your results.
Despite the fact that many campaigns will not be profitable, you still need to keep your advertising mistakes down to a minimum. The reason for that is there are enough challenges to begin with. If you think about it, affiliates are promoting products to the wrong people everyday. So just do your best, place your ads appropriately, and be ready for the many challenges that come with advertising. Good luck!
Source: http://youtu.be/7zKpwpJd8w0. Also check out small business advertising.
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